Market research
and consulting.
Tell us what you need to learn about your customers, your product or your market. We help you define the study, gather relevant information and turn the findings into recommendations. We coordinate the specialists each project needs.
What you need to investigate.
Every project starts with a decision. We define the audience, method and deliverables you need to work with the results.
Methods and surveys
We design the method, questionnaire and sample around your business question. We can address the whole project or a specific stage.
Questionnaire, methods sheet and cleaned data.Explore the scope: Methods and surveysConcept and product testing
We assess ideas, messages, packaging and digital experiences to identify what is understood, what interests people and what can improve.
Stimulus comparisons and recommendations.Explore the scope: Concept and product testingPricing and prioritisation
We explore price perceptions and audience priorities. The technique depends on the product, alternatives and decision.
Findings and scenarios with their assumptions.Explore the scope: Pricing and prioritisationBrand and customer experience
We analyse awareness, perceptions, satisfaction and friction points. We plan tracking when you need to observe changes.
Defined metrics and improvement priorities.Explore the scope: Brand and customer experienceRemote qualitative research and UX
Interviews, video discussion groups and usability tests to understand motivations and difficulties in websites, apps and prototypes.
Main themes, evidence and recommendations.Explore the scope: Remote qualitative research and UXDashboards and consulting
We organise findings with agreed filters and comparisons. We work with you on the conclusions and next steps.
Dashboard or report and a consulting session.Explore the scope: Dashboards and consultingThe right method for your question.
We select techniques around the decision, audience and materials available. The sample and groups to be compared are part of the design.
| Method | When to use it | What is defined |
|---|---|---|
| Online surveys CAWI | Measure opinions and reported behaviour in a defined audience. | Sample, quotas, questionnaire, dates and study limitations. |
| Remote interviews and groups | Understand motivations, needs and audience language. | Recruitment, guide and analysis; these are not population percentages. |
| Monadic testing | Evaluate one concept per participant and compare groups. | Assignment and comparability of samples and stimuli. |
| Sequential monadic testing | Evaluate several concepts per participant. | Order rotation and control of survey length. |
| Van Westendorp | Explore perceptions of price thresholds. | The perceived range alone does not establish the best commercial price. |
| Gabor Granger | Explore stated acceptance at different prices. | Price range and order; intent does not equal actual sales. |
| Choice based conjoint | Study choices between attributes and prices. | Agreed experimental design and model assumptions. |
| MaxDiff | Prioritise benefits, attributes or messages. | Most and least preferred choices and suitable estimation. |
| Remote usability | Observe difficulties when completing digital tasks. | Tasks, profiles and evaluation criteria. |
| Tracking studies | Observe changes in defined metrics. | Comparability of questionnaire, sample and periods. |
The methods sheet documents sample, recruitment, dates, quotas, weighting and limitations. For opt-in samples we do not automatically apply the margin of error of a random sample; any measure of uncertainty requires its assumptions to be explained.
Validate before developing.
An idea, packaging and the experience of using a product address different questions. We define what is tested and how to interpret the findings.
Concepts and messages
Understanding, interest, relevance and objections to ideas or proposals. We compare stimuli using an agreed design.
Packaging and digital experience
Assessment of formats, images and messages. Tasks in websites, apps or prototypes to observe usability difficulties.
Physical products to assess
A home-use test with online feedback requires a feasibility review of shipping, recruitment, instructions and usage period. Operations are defined for each project.
Which price and features to explore.
The decision determines the technique: explore thresholds, compare price levels or understand choices between alternatives.
Perceptions and sensitivity
Van Westendorp explores perceived thresholds. Gabor Granger examines stated acceptance at defined prices.
Choices and priorities
Conjoint examines combinations of attributes and prices. MaxDiff helps prioritise benefits or messages.
Scenarios for decisions
The proposal defines the design, analysis and assumptions. We interpret results in the context of the product and market.
Listen to your customers and observe changes.
We define the metrics you need to understand how your brand is perceived and where to improve the experience.
Brand
Awareness, perceptions, associations and consideration within a defined audience.
Customer experience
Satisfaction, difficulties and important moments in the relationship with your product or service.
Tracking
Waves with comparable methods and metrics, and interpretation of the changes observed.
Understand motivations and difficulties.
Qualitative and usability techniques help explain why something happens and observe how a digital product is used.
Remote interviews and groups
Video conversations with an audience recruited for the project and a discussion guide adapted to its objectives.
Communities and diaries
Collection of experiences, comments and usage contexts during a defined period.
Usability
Observation of tasks in websites, apps or prototypes. Evidence of difficulties and recommendations for improvement.
Results you can explore.
We agree a report or dashboard that addresses the project's questions, accompanied by a session to work through its conclusions.
What it can include
- Visible metrics and basesDefinitions, sample and context for the data.
- Filters and comparisonsBy profile, market, concept or period, according to the design.
- Exports and methodologyAgreed formats and criteria for interpreting the findings.
How it is delivered
- One-off studyResults from a completed project.
- Tracking wavesUpdates and comparisons defined in the proposal.
- ConsultingConclusions, implications and action priorities.
The scope specifies access, sources, update frequency, licences and maintenance where relevant. Client results are shared with agreed permissions.
Explore a dashboard demo
Fictitious data to demonstrate the visualisation. These are not findings from a real study and cannot inform business decisions.
High interest (4–5 out of 5)
Each concept is shown to different cases. Filters recalculate the bases and results. The chart illustrates comparison; it does not assess statistical significance.
From the question to the next steps.
We agree the method, specialists, budget, timing and deliverables with you before starting.
Design
Brief, objectives, method, sample, questionnaire or guide and testing before fieldwork.
Online fieldwork
Recruitment, programming, response collection and agreed checks.
Analysis and consulting
Cleaning, findings, report or dashboard and a conclusions session.
What your project includes.
Which method does my project need?
It depends on the decision, audience and available materials. We define the method and sample in the proposal, together with timing and deliverables.
Can a physical product be researched?
We can assess the feasibility of a product sent to homes with online feedback collection. A specific proposal defines the product, participants, instructions, logistics and conditions of use.
What does a dashboard include?
We agree metrics, filters, comparisons, exports and access. We also define whether it includes new waves, updates and maintenance.
Can I commission just one stage?
The proposal can focus on design, fieldwork, analysis or consulting, or include the complete project. Responsibilities and scope are agreed before starting.
How much does a study cost?
It depends on design, sample, length, incidence, markets and deliverables. The budget details the scope; physical tests and maintenance are priced where relevant.
What do you need to decide?
Send us your objective, audience and planned timing. We will prepare a proposal tailored to your project.
Email your brief- The decisionWhat you need to solve.
- The audienceWho you need to hear from.
- The marketCountries and languages.
- The timingPlanned date and indicative budget.
- The deliverablesReport, dashboard or consulting session.